Advanced Web Ranking

It has been a while since I last blogged and quite a bit has happened to me since then.  Briefly I have left Stew Art Media and I have taken up a contract with NMIT as the Online Coordinator.  I will maybe delve more deeply into the reasons behind this decision at a later time but rather now I would like to walk you through the proccess of establishing an SEO strategy at NMIT, specifically setting up the reporting tools.

The two main pieces of software I am purchasing will be Market Samurai and Advanced Web Ranking.  Market Samurai because I love the ease it provides for doing keyword analysis and Advanced Web Ranking specifically for tracking the ranking result.

This blog piece will review the process so far in installing Advanced Web Ranking other blogs will focus on other steps in the process.

Joel Krigsman and I have been talking about anchor text for a while.  Yes he has no girlfriend and I have no life. But seriously we have been talking about how Google registers anchor text in sites.  We know that Google crawls the web via links and rewards sites with lots of good links and can penalise a site with too many bad links.

 The test comprises of the following:

• This page on this blog aaatestaaa
• Links off this page to
  •  a page on a partner site dddtestddd
  • a pdf hosted on this site eeetesteee
    • the pdf also links to the page on the partner site

We are using and stuffing keywords in all these pages phrases that currently don't rank in Google Australia Search (pages from Australia).  We will report further on this test in the coming weeks.

Online Video Production

Producing online video for your company is becoming more and more important. Your clients want to "see and hear" if they can "feel" your product.  Camthecameraman has extensive experience in producing video for both offline and online markets.  From full Broadcast quality HD TV shows to "on-the-road" web cam reports, Cameron can handle them all.

Online Video Production requires different strategies to be successful and Cameron can talk you through all stages of production.  Whether its that you just need "a bit of help setting something up" or to hand off the entire production process Cameron can help.

Contact Cameron via his hotmail account camthecameraman at hotmail dot com (Sorry I cant write it properly, the last time I did that I got inundated with SPAM!!  I think it is fairly easy to understand though ;-) ) Alternatively if you are in Australia you may wish to try my mobile number which is 0413 642 965.

Mill Park Beautician

As discussed in the blog previously I felt that the company Basane would be far better targeting a phrase like Mill Park Beautician as part of their marketing strategy.

Mill Park Beautician is a phrase that people looking for their services may type into Google. This would be a phrase I would target not basane as they have.  Incidentally aftertargeting this phrase and ranking for it I would announce that on the front window of the business. This is telling your competitors that you are doing this and they could target it themselves or a smart arse, like myself, may do the same thing and rank for your phrase.

Today I ranked 6 & 7 for the phrase basane in Google .au search (pages from Australia) after the pages I wrote 10 days ago got indexed.  The front page with its mentions of Basane  had ranked as high as 8 and had recently settled at 10 and in fact it is this page not the internal one that ranks 6 today and the internal page at 7 today.  I would expect this to switch soon and perhaps the page I wrote targeting the misspelling "bassane" will also rank.  On that front, today I rank 1 & 2 for the misspelling.

Bassane

In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window.  I commented that they don't rank for the  misspelling Bassane.  This blog post is an attempt to do just that!!  We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.

A quick look at the website tells me that Basane is a Tanning and Beauty Salon.  Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research.  Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.

The most profitable real estate is actually the front page of Google.  This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.

Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

Daniel Kertcher Ranking Effort

This Daniel Kertcher series is an attempt to rank number one for a difficult "Vanity Search" for the name Daniel Kertcher.  It started with a blog post about Daniel Kertcher and as of today I have entered the top ten in Yahoo search, I am ranking 31 in Google Au search and 21 AND 22 in "pages from Australia search"  The aim of this Daniel Kertcher blog post is to push into the top 20 in Au and Top 5 in Yahoo search.

 Wish me luck and if you meet Daniel Kertcher say "Hi" for me

Daniel Kertcher

Daniel Kertcher of Platinum Pursuits is one of the new clients we have taken on recently at Stewart Media.  The Platinum Pursuits account is an exciting opportunity for me to sharpen my strategic skills.  It will be great to work with Daniel Kertcher and his team.

I look forward to hearing Daniel Kertcher speak as I have heard he is an amazing communicator.

Its been a while since I last wrote a blog entry. I have been really busy working at my new job at Stewart Media, I have also been working as a teacher at NMIT on the new Diploma of Screen course, running after hours on Monday and Tuesday nights.  I have also been working with my wife Linda on her projects, dailydevotions.com.au and NCCC South Morang.  Needless to say I have been a busy boy.  On top of that Linda and I have finalised a builder for our new home, and sign contracts really soon to start building in May.

 I have really enjoyed all the challenges of working with Stewart Media, working with clients on SEO strategy, managing a great team of SEO consultants.  I have also enjoyed explaining what SEO means, basically its all about getting clients sites to appear on the first page of google.  I have also quite enjoyed learning from Jim and having a great time doing that.

While not active here I have been really active on twitter, follow me I am @camthecameraman, its a really interesting tool and I have enjoyed all the stuff I have learnt and discovered some really inspirational and knowledgable people.  Thats the great thing about it, the personal learning and also sharing my ideas and discoveries with others. Will try and not keep the gap between blog posts quite so long in the future.

Like most of you I have friends who exist in the real world, you know the world where we all talk and we can touch and feel!!  In this world I am often asked why would you waste time Blogging or Twittering.  I say good question, I sometimes ask that myself.  If I was honest I blog because I can and its a great thing to mention to people "hey I have a blog check it out" and also as a chance to share information that I have found useful.  I would also say there is a degree of pride in "being broadcast" the fact that people may or may not take notice is besides the point.

I Twitter for different reasons, some of which I intend todelve deeper into in other blogs but for now here are a few reasons.  (For the uninitiated click on thetwitter logo at the start of this blog post to see my twitter home page)