Mill Park Beautician

As discussed in the blog previously I felt that the company Basane would be far better targeting a phrase like Mill Park Beautician as part of their marketing strategy.

Mill Park Beautician is a phrase that people looking for their services may type into Google. This would be a phrase I would target not basane as they have.  Incidentally aftertargeting this phrase and ranking for it I would announce that on the front window of the business. This is telling your competitors that you are doing this and they could target it themselves or a smart arse, like myself, may do the same thing and rank for your phrase.

Today I ranked 6 & 7 for the phrase basane in Google .au search (pages from Australia) after the pages I wrote 10 days ago got indexed.  The front page with its mentions of Basane  had ranked as high as 8 and had recently settled at 10 and in fact it is this page not the internal one that ranks 6 today and the internal page at 7 today.  I would expect this to switch soon and perhaps the page I wrote targeting the misspelling "bassane" will also rank.  On that front, today I rank 1 & 2 for the misspelling.

If you are going to rely on people remembering an street sign, shop sign or a radio ad for that matter it is essential that you rank for common misspellings and variations of your name or the ad.  If you dont your competitors can take advantage of this and leverage your advertising.  I heard a similar issue on a top rating breakfast radio show this morning.  A charity called "Collaboration For Change" was heavily promoting www.collaboration4change.com ensuring that they emphasize the "4" in the URL. Wouldn't it make sense to own both www.collaboration4change.com and www.collaborationforchange.com (which is being "parked" at the moment) so you don't waste great opportunities like being on a top rating radio show to connect with potential donors.