Advanced Web Ranking

It has been a while since I last blogged and quite a bit has happened to me since then.  Briefly I have left Stew Art Media and I have taken up a contract with NMIT as the Online Coordinator.  I will maybe delve more deeply into the reasons behind this decision at a later time but rather now I would like to walk you through the proccess of establishing an SEO strategy at NMIT, specifically setting up the reporting tools.

The two main pieces of software I am purchasing will be Market Samurai and Advanced Web Ranking.  Market Samurai because I love the ease it provides for doing keyword analysis and Advanced Web Ranking specifically for tracking the ranking result.

This blog piece will review the process so far in installing Advanced Web Ranking other blogs will focus on other steps in the process.

Joel Krigsman and I have been talking about anchor text for a while.  Yes he has no girlfriend and I have no life. But seriously we have been talking about how Google registers anchor text in sites.  We know that Google crawls the web via links and rewards sites with lots of good links and can penalise a site with too many bad links.

 The test comprises of the following:

• This page on this blog aaatestaaa
• Links off this page to
  •  a page on a partner site dddtestddd
  • a pdf hosted on this site eeetesteee
    • the pdf also links to the page on the partner site

We are using and stuffing keywords in all these pages phrases that currently don't rank in Google Australia Search (pages from Australia).  We will report further on this test in the coming weeks.

Online Video Production

Ranking for Online Video production is proving more difficult than I thought it would. I am not getting any traction at all.  In the Mill Park Beautician challenge the Digg that I submitted ranked very early and continues to rank quite well. The two Diggs I did for this challenge are not ranking in the top 200 for the phrase online video production.

Interestingly though the site and the optimised pages have now been indexed by Google they still dont rank at all.  It funny really because if this blog has any themes at all they would be "video" and "online".  Clearly Google though doesn't see this site as an authority on these matters at all.

One possible explanation of not ranking could be the confused linking structure I embarked on when I started this particular campaign and the "back-dating" of content as I wrote four articles all on the same day.  I will expand on this confused linking structure in a later post but hopefully the linking of this article will help boost this flagging experiment, trying to rank for Online Video Production.

Beautician Mill Park

Just a quick update on the ranking success of Mill Park Beautician, the dig link I submitted ranks 4 in google.com.au (pages from the web) and the root directory of this blog ranks 6 for Mill Park Beautician. In (pages from Australia) search the root directory of this blog ranks 5.

I expect that once the internal pages get indexed that this site will capture two positions and eventually the target page will rank well for Mill Park Beautician.

Mill Park Beautician

"Mill Park Beautician" is a phrase I suggested a local company Basane concentrate ranking for rather than their business name Basane.  This should be a relatively easy task considering the one article I wrote has hit number 6 in www.google.com.au today.  I also checked a few of the misspellings I suggested maybe important to Basane and found this site ranks top 3 for all of them; bassane, besane and bessane.

The rankings for Mill Park Beautician will probably bounce around a bit for the next few days and weeks but I am pretty sure that this site will continue to rank for the after it all settles down for the phrase Mill Park Beautician.

Online Video Production

Online Video Production is something I am very passionate about.  It is also something that this site doesnt rank for, that concerns me on two fronts: One, I should rank for phrases that I am passionate about and can offer value to organisations for and also I have been challenged to rank for phrases hard than the ones I have ranked for previously such as "Zappo the Clown" "Basane" and "Absolute Legend"

As an SEO strategist and video producer I thought it important to rank for a phrase like this and to make my details available for anyone who wants a video producer who fully understands the online space.  My work at industry leaders Stew Art Media allows me to pursue video production for the online space.

This challenge though is more about seeing if I can rank for this phrase "Online Video Production".  I do already rank number one in google.com.au for the phrase "video conversions melbourne" as a result of  an article I wrote on the adwords campaign of a company here in Melbourne.  I will keep the blog updated on this and other ranking attempts.  But his challenge maybe the hardest yet "Online Video Production"

Mill Park Beautician

As discussed in the blog previously I felt that the company Basane would be far better targeting a phrase like Mill Park Beautician as part of their marketing strategy.

Mill Park Beautician is a phrase that people looking for their services may type into Google. This would be a phrase I would target not basane as they have.  Incidentally aftertargeting this phrase and ranking for it I would announce that on the front window of the business. This is telling your competitors that you are doing this and they could target it themselves or a smart arse, like myself, may do the same thing and rank for your phrase.

Today I ranked 6 & 7 for the phrase basane in Google .au search (pages from Australia) after the pages I wrote 10 days ago got indexed.  The front page with its mentions of Basane  had ranked as high as 8 and had recently settled at 10 and in fact it is this page not the internal one that ranks 6 today and the internal page at 7 today.  I would expect this to switch soon and perhaps the page I wrote targeting the misspelling "bassane" will also rank.  On that front, today I rank 1 & 2 for the misspelling.

Bassane

In this previous blog about Basane I noted that the company ranks for their business name and how they promote this on their front window.  I commented that they don't rank for the  misspelling Bassane.  This blog post is an attempt to do just that!!  We will have to wait and see if these few words are successful but in the meantime I would like to suggest a better way to use the search engines to promote your business.

A quick look at the website tells me that Basane is a Tanning and Beauty Salon.  Ranking for phrases such as "mill park tanning salon" or "mill park beautician" (which they dont rank in the top 20 for incidently) would be far more significant. Customers looking for this service would be presented with this company at the point of research.  Returning a result for Basane for one of these phrases would re-enforce the branding statement that is made by having your shop in a highly trafficked area of the suburb.

The most profitable real estate is actually the front page of Google.  This is the heart of an SEO campaign, ranking high for searched for phrases that will deliver traffic (and sales) through your website.

Basane

Basane is a company that operates in the area near my new house.  I moved into the Mill Parks Lakes Estate in Jan 2008 and have been exploring my local shops and businesses since.  Basane caught my eye early, not because I was looking for beauty services rather the advertisement that is splashed prominently on the front window.  It says "Google Us, Basane"

Now I thought this a bold use of prime window real estate considering you rely on ranking number 1 for the phrase "basane" (they do).  The strategy will fall flat should someone else rank high for "basane" or if a Google algorithm change causes them to drop out for the phrase.

Additionally this startegy requires the customer remember the correct spelling of the name "basane".  As I mention they rank number one for "basane" in .au and .com search.  They dont though rank for some mispellings such as "bassane" or "besane" or bessane".

Rule Number one when building and paying for an adwords campaign, ensure that your site works!!

I often like to look at the people paying to place their ads on my site.  I realise they havent specifically chosen me but I am aware that should someone click on their ad I do get paid a small amount of money.  I run Adsense on this site for that reason only.  The income is too small to be worth it but the Adwords response can be interesting.  I wrote a few blog posts about "video conversions melbourne" based watching my adsense campaign.

Today I saw a few ads for SEO related services as I have changed my menu strcuture and added the menu "SEO" prominently in the code.  Google have picked this up and have started serving more SEO related ads.This was the top of the site a few moments ago.



My eye was drawn to the ad for "afforadable seo" and I went to the website (No I didn't click on it).  Their URL is http://www.websitesearchengineoptimisation.com.au/ if you too would like to check it out.